A UX strategy is a plan of actions
designed to reach
an improved future state of the organization’s user experience over an established period of
time.
Scopes for a UX strategy can range to cover a single product, service, or feature; multiple
products and services; or entire organizations. Regardless, a strong UX strategy ensures
that user-centered insights are integrated with the business strategy.
However, having a UX strategy is not enough; practitioners must also be able to clearly
articulate how executing the strategy will make the business more successful.
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A UX strategy is a business strategy — end-users pay for
products and
services that make organizations profitable. Unfortunately, even in 2022, many organizations
still feel that they know best and don’t need to conduct user research to seek a deeper
understanding of user needs. With the experience economy growing ever more important for
long-term competitive advantage, these companies are sure to see declines in the coming
years.
Moreover, some teams and organizations make important strategic experience decisions without
any planning at all. Other teams plan, but then fail to execute on that plan. Without a UX
strategy, organizations risk weak results, diminished opportunities for growth, and
misguided research, thus wasting design and development time.
To get started with UX strategy, ask yourself the following:
Why do we need a UX strategy? Focus on building your expertise on the
organization's user
data. Continually watch your organization’s competitive landscape from a user’s point of
view.
What actions will bring the highest value? Understand your organization’s
business and
revenue models. Practice articulating problems and solutions that are relevant to both
customers and the organization.
Who needs to be involved? Bring others along and help them succeed by
taking a user-centered
approach.
